Marketing Strategy is based on the analysis of individuals and organizations' needs. This aspect of the marketing process is related to the identification, in the target market, of already existing or potential products or segments. Marketing Strategy measures their attractiveness in quantitative, qualitative (referring to the market accessibility) and dynamic (referring to economic duration represented in the product lifecycle) terms. These operations allow to choose a development strategy that takes the chances existing on the market (substiantially represented by the unmet needs) and that takes account of the enterprise resources and competences, while offering to it a growth and profitability potential through the acquisition and maintenance of a competitive advantage.
Marketing Strategy (MS) modules describe how Marketing Strategy Aspects adjust to the organization Corporate Strategy and how they represent a unifying reference framework in order to define and analyze other aspects of sales and marketing.
Marketing Strategy Professional
Professional certification level is aimed to the beginners in this area or to the professional with an experience of less than three years.
Marketing Strategy Specialist
Specialist certification level is aimed to the professionals with an experience of at least three years.
Marketing Strategy Expert
Expert certification is the highest level and it is aimed to the professionals with an experience of at least five years and already Marketing Strategy Specialist certified.
iLEARN offers Professional, Specialist and Expert levels in the following modality: