The term Digital Marketing indicates all the actions intended to promote, commercialize and sell goods or services through digital channels and tools, such as the Internet or any device based on digital technology. Digital Marketing is a marketing strategy web and digital part that the company implements in order to promote its products, to make more customers and strengthen its brand, through the best understanding and satisfaction of the market demand.
Digital Marketing is made of varied group of activities, tools, techniques used for the web-based commecialization and promotion of goods and services, aming which E-mail Marketing, Web Analytics, Search Marketing, Social Media Marketing, Affiliate Marketing and Search Engine Optimization. Each of these activities include in turn a series of activities that can guarantee when correctly developed a positive impression to every type of company, and therefore an increased turnover and an easier planning of the future productive activities.mazione delle attività produttive future.
Digital Marketing Professional
Professional certification level is aimed to the beginners in this area or to the professional with an experience of less than three years.
Digital Marketing Specialist
Specialist certification level is aimed to the professionals with an experienxe of at least three years.
Digital Marketing Expert
Expert certification is the highest level and it is aimed to the professionals with an experience of at least five years and already Digital Marketing Specialist certified.
iLEARN offers Professional, Specialist and Expert levels in the following modality: