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Mobile Development

MOBILE DEVELOPMENT

As mobile adoption by the masses reaches new heights – time spent on mobiles now far outpaces desktops 51 percent to 42 percent – digital marketing managers have developed a renewed sense of urgency to up-level their mobile marketing programs. As they do so, they must be able to comprehend the mobile channel in the context of other components of the marketing mix. Mobile marketing success hinges on their ability to understand changing user behavior, how successful promotions are built, the role of digital analytics and the new guidelines that govern mobile marketing.

WHAT ARE THE KEYS TO A SUCCESSFUL MOBILE DEVELOPMENT?

Search engine optimization (SEO) continues to play a major role in digital marketing, and with mobiles now becoming the go-to channel for consumers, the impact on SEO strategy will be profound. There is a direct path from search to purchase on mobiles: 88 percent of users search on a smartphone, compared to 84 percent on a computer or tablet, and 79 percent of consumers took a relevant action on their phone prior to making a purchase. Successful SEO strategy revolves around keywords and content development that ropes in the best prospects and mobile users tend to march to a more rapid cadence. Knowing how to incorporate mobile methods into the SEO approach will be the next hill to conquer for digital marketers.  

The other key digital marketing segment for most companies is Pay Per Click, and the implications for mobile strategies are equally important. More than half of consumers surveyed have clicked on an ad on their mobile device, and 53 percent of those who click on a mobile ad end up making a purchase. These numbers may not be as large as the SEO batch, but mobile ads can reap long-term rewards if done correctly, especially in the mobile world. Preparing mobile ad content follows a different nuance than traditional web marketing techniques as users move at lightning speed on their mobile devices.

Like any other channel, mobile marketing requires an in-depth understanding of consumer behavior to conduct the most effective campaigns. Targeting is key: the more you know about various user groups and demographic segments, how often consumers click through from ads to landing pages and why, and how to engage users with the right messaging and promotional offers, the better you’ll be able to leverage the mobile space in your promotional marketing mix.

Analytics packages have made life a lot easier for digital marketers, and the data science behind digital marketing is helping drive the industry forward. Mobile analytics is finally catching fire along with exploding mobile commerce adoption. Up to 90 percent of consumers’ time spent on their mobile devices is spent on apps, and analytics packages like Google Analytics for mobile apps provides the tools to measure and optimize user acquisition and engagement on mobiles.

The importance of content in the mobile space has a sort of multiplier effect. Decisions related to the mobile are made faster by consumers and in many cases without as much needed supporting content. Multiply the condensed content phenomenon with the rapidly moving parts of social media, and you’ve got a potent mix that makes it difficult to know what content and approach will help you get more customers. Conversion rates for E-commerce sites are three times higher on desktops than on mobiles (3.73 percent on desktops to 1.14 percent on mobiles), which makes it inherently more difficult to get prospects into your marketing funnel on mobiles. Mastering content creation and placement, and integrating it properly into the mobile mix can help get you closer to your goals.

MOBILE DEVELOPMENT CERTIFICATION COURSES AND EXAMS PROVIDED BY iLEARN

iLEARN offers the following certification courses and exams in the Mobile Development area:

  • Angular Training
  • React.js

Mobile Development courses provided by iLEARN

Frequently Asked Questions

With the purchase of e-learning packages with 7, 14, 30 and 120 days of duration, exam doesn’t have to be necessarily taken within the closing date of the account on the e-learning platform. The validity of the exam voucher code is 12 months starting from the issue date.

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No, prices shown on this website are to be considered VAT-exclusive and VAT is applicable according to law. If the buyer is extra-EU or if a EU company is duly registered on VIES system (VAT Information Exchange System), VAT is not charged. You can verify if VAT is applicable or not in your case by making a check-out test (VAT calculation is performed, but you can stop the purchase process in any moment).  

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7, 30 and 120 are to be considered as the period, so the days, during which it is possible to access the purchased training courses on our e-learning platform. These periods start on the activation date selected during the purchase process on our webiste. The activation date can be chosen and selected within 30 days from the purchase date. If you need more flexibility, do not hesitate to contact us.  

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The activation date of the package can be selected during the purchase process on our website. The days of access to the course, indicated in the title of the product, will be calculated starting from the selected date. Payment must be completed before the activation date.

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During the purchase process it is possible to register data and details of each participant. 

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Exam voucher code is usually automatically issued at the end of the access to the e-learning course. Anyway it can also be issued in advance upon request of the candidate. In case of purchase for exam only, exam voucher code is issued at confirmation of purchase, always after the receipt of payment.

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It is possible to pay by credit card (VISA, Mastercard circuits), Paypal or bank transfer.

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Bring A Friend promotion allows iLEARN customers to gain benefits by promoting iLEARN courses to friends, colleagues or simply contacts.

The process is very simple:

1) Purchase a product on iLEARN website and create your wallet (a welcome credit of 10€ to use for future purchases will be already available for you)

2) Once you create your wallet, you will receive TWO coupon codes: one for you (code starting with BAFO) and one for your contacts (code starting with BAFF).

3) Start spreading and sharing the discount coupon code (BAFF) to your network, contacts and friends. If they use it to purchase products on iLEARN website, they will benefit of discounts up to 15%!

4) What are the benefits for you? Every time your Friends purchase products on iLEARN website using the discount coupon code you provided them, your wallet will be recharged with new credits (in Euros)! You can earn up to 40€ per each purchase of your friends! 

5) What's left? USE YOUR FULL CREDIT IN EUROS TO ORDER NEW PRODUCTS ON iLEARN WEBSITE! 

Please, find all details about this promotion at this page: https://www.innovativelearning.eu/promos-news/bring-a-friend.html 

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