LoginAI+ Marketing Courses
Comprehensive AI Marketing Training to Transform Your Campaigns and Drive Business Growth
Summary of Topics
of AI CERTs™
What is the AI+ Marketing™ certification?
The AI+ Marketing Certification is a professional program designed to help marketers integrate Artificial Intelligence into their strategies. It covers how AI enhances customer engagement, personalizes campaigns, improves ROI, and streamlines workflows through tools like predictive analytics and marketing automation. Participants learn to develop data-driven strategies, understand the ethical use of AI, and explore emerging technologies like chatbots and AI-generated content. The certification emphasizes practical applications and concludes with creating a tailored AI marketing strategy, preparing professionals to lead innovation in the digital marketing landscape.
Download the AI+ Marketing certification brochure.
Key benefits of AI Marketing training
As artificial intelligence transforms the marketing landscape, AI marketing training equips professionals with the skills needed to stay competitive and innovative. This training helps marketers harness the power of AI to improve efficiency, deliver personalized experiences, and make data-driven decisions—all while maintaining ethical standards.
- Foundational AI Knowledge - Gain a solid understanding of core AI concepts to streamline marketing workflows and improve efficiency.
- AI-Driven Campaign Optimization - Learn to use AI algorithms to enhance ad performance, personalize messaging, and automate performance tracking.
- Customer Insights & Personalization - Use AI to analyze data, uncover customer insights, predict trends, and create tailored marketing strategies.
- Ethical AI Practices - Understand how to implement AI ethically in marketing by addressing bias, ensuring transparency, and fostering consumer trust.
Is AI+ Marketing certification the right one for you? Explore the AI Certification Career Path.
How to get certified in AI Marketing
Achieving the AI+ Marketing certification is straightforward and consists of three essential steps:
- Attend the AI+ Marketing training
Enroll in the course, selecting it on the top of this page. Complete the 8 hours contents, including high quality videos, a PDF and audio eBook, podcasts, quizzes and assessments, to get the best preparation
- Book the AI+ Marketing exam
After completing the course, you’ll be able to access the exam directly through the course platform. The exam is administered online via a secure, proctored system, giving you the flexibility to schedule it at a time that suits you best.
- Pass the exam and obtain your AI+ Marketing certificate
Upon successfully passing the exam, you will receive the official digital certificate and a digital badge from AI CERTs™, both included in the course price.
How to prepare for the AI Marketing exam
Completing the training course is mandatory to be eligible for the AI+ Marketing certification exam. The official AI CERTs course provides essential knowledge and skills that are necessary for understanding the exam content.
The AI Marketing training course is available in the following delivery option:
- AI+ Marketing self-paced eLearning – Learn at your own pace through an online platform, accessible anytime and anywhere.
Details about AI+ Marketing courses
Objectives
- Gain a clear understanding of AI basics, including machine learning and deep learning, and how they apply to modern marketing.
- Discover how AI tools like data analytics, chatbots, and predictive analytics are transforming the way businesses connect with customers and drive growth.
- Learn how to apply AI to tasks like content creation, SEO, customer journey mapping, and campaign planning to boost efficiency and deliver more personalized experiences.
- Build the skills to integrate AI across marketing channels using data-driven insights and predictive models—while following ethical guidelines to protect data and ensure fairness.
Who it is aimed at
- Marketing Professionals to enhance campaigns with data-driven, AI-powered strategies
- Digital Marketing Experts to boost personalization, SEO, and targeting using AI tools
- Business Leaders to drive growth and customer engagement through AI innovation
- CRM Specialists to strengthen customer relationships with AI insights and automation
- Students & New Graduates to develop AI marketing skills and gain a competitive edge
Contents
- Introduction to Artificial Intelligence (AI) in Marketing
- AI-Driven Content Strategy and Personalization
- AI in Social Media and Email Marketing
- Leveraging AI for Marketing Analytics
- Ethical Considerations in AI Marketing
- Crafting an AI-Driven Marketing Strategy
- AI Integration in Multichannel Marketing Campaigns
- AI Agents for Marketing
Prerequisites
- Strong foundation in marketing principles like segmentation, branding, and strategy execution.
- Familiarity with digital tools such as CRM systems and analytics platforms.
- Basic understanding of strategic marketing processes and performance evaluation.
- Interest in exploring how AI can enhance and transform marketing effectiveness.
Duration
- Online course (e-learning/self-paced delivery option) duration: 1 year access to the platform
Accreditation
Courses languages
Material course language
Exam type
Certification
AI+ Marketing™ Certification
The certification is valid for 1 year from its issue date. You must renew it before the expiry date or within the 6-month grace period by taking the relevant Recertification Exam.
Certificate type
Exam language
Exam format
- Duration of 90 minutes
- 50 multiple choice questions
- Passing score: 35/50 marks - 70%